See it in the field. Hear it from the farmers. Talk to the people who built it. 

This year we are the official livestock sponsor of Cereals 2026, and we are showing up differently. Two stands, live demonstrations on real animals, a breakfast talk with a university researcher and a working hill farmer, and a team that includes not just salespeople but the engineers and product leads who are building what Nofence becomes next. If you have ever wanted to tell someone at Nofence exactly what you need, this is the best chance you will get.

See it working, not just described

At stand 1174 in the Livestock Zone, we will be running live collar demonstrations twice daily using the goats from Diddly Squat Farm, livestock that have been on Nofence for over two years. There is a difference between watching a product video and watching an animal learn to respond to an audio cue in a field. Come and see the difference.

Hear from farmers who actually use it

We will have two Nofence customers at the stand throughout both days, including Hywel Morgan, a hill farmer from the Brecon Beacons managing 400 sheep and suckler cattle across 10,000 hectares of common land. Hywel has been using Nofence for four years across terrain and conditions that would challenge any technology. 

James Waight runs a seventh-generation farm on Salisbury Plain, managing 450 Angus cattle across an 8,000-acre estate that serves as both a Ministry of Defence training area and one of Europe's most protected conservation sites. He has been on Nofence for five years. Neither of them is there to sell you anything. They are there to tell you what it is actually like. 

Talk to the people building what comes next

Alongside our UK and Ireland team, Fabien Lepoutre, our VP of Engineering, and André Næss, our Animal Health Product Lead, will both be at the stand. If you have a question about how the system works, a feature you wish existed, or a problem you have not been able to solve, these are the people to tell.

Start day one early

At 10am on 10 June, Professor Ed Codling from the University of Essex and Hywel Morgan will be taking part in a livestock panel discussion in the BASE Marquee alongside other speakers, covering animal behaviour, grazing management, and what the data from virtual fencing actually shows. Well worth making time for on day one. 

You will find us at stand 315 in the regenerative farming area and stand 1174 in the Livestock Zone, across both days, 10 and 11 June.

Who you will meet

UK and Ireland team 

• Finlay Russell, Senior Sales Executive UK 

• John Maher, Senior Sales Executive Ireland 

• Bridget Lewis, Business and Operations Manager UK and Ireland 

• Emma Holman, Support Associate UK and Ireland

• Oda Westby, Community Manager Northern Europe 

Product and engineering 

• Fabien Lepoutre, VP of Engineering 

• André Næss, Animal Health Product Lead

Farmer guests 

• Hywel Morgan, hill farmer, Brecon Beacons 

• James Waight, farmer, Salisbury Plain

Special guest 

• Professor Ed Codling, University of Essex

Whether you are a long-standing Nofence customer or just starting to wonder whether virtual fencing could work for your farm, you are welcome at our stands. Come and say hello.

Nofence is the official livestock sponsor of Cereals 2026.