The herd is growing: Nofence surpasses 200,000 collars sold

At the start of 2026, we can look back on a year of strong growth and several important milestones. During 2025, we passed 200,000 collars sold globally, and in January 2026 we launched commercial operations in Sweden, our sixth market.

The figures reflect the scale of the technology in practice: during 2025, more than 75,000 kilometres of virtual fencing were established through our system, equivalent to nearly twice around the Earth. Grazing operations cover more than 2.5 million hectares, and animals have collectively completed more than 20 million grazing days within digital boundaries.

– These figures give a good picture of how extensively the technology is used in everyday farming. It is the experience from this use that forms the foundation for continued development, says CEO Joachim Kähler.

Increased adoption has also contributed to continuous improvement of the solution. Through real-time positioning and activity data, farmers gain better oversight of their animals day to day, more targeted supervision and a stronger basis for decision-making. At the same time, precise rotational grazing enables more efficient use of available land, longer grazing seasons and improved pasture recovery over time.

Over 100 employees and a strengthened leadership team

Alongside our expansion into new markets, we have significantly strengthened our organisation. At the start of 2026, we have surpassed 100 employees across six countries, with 40 per cent holding an international background and 24 nationalities represented.

One of our key appointments is Jeffrey Glasson as Chief Product and Technology Officer. He will lead the continued development of our technology and platform as we enter the next phase of scaling.

– Nofence is now at a defining point in the company's development. We have demonstrated clear customer value and strong product-market fit, and are entering a phase where we are scaling technology, platform and organisation in a robust and sustainable way, says Kähler.

Glasson himself looks well beyond the virtual fence alone.

– We need to become even more data-driven in how we prioritise and develop products, whilst the whole organisation builds stronger customer empathy. Looking ahead, I also see significant opportunities to expand our offering beyond fencing itself, including in areas such as animal health, herd monitoring and AI-assisted grazing management, he says.

Ready for continued growth

With more markets, a growing organisation and increased adoption of the technology, we enter 2026 with a clear foundation. Experience from the field points to three areas we will focus on even more going forward.

– Experience from the field shows that the solution contributes to better animal welfare, a more efficient working day for the farmer, and more precise and sustainable use of grazing resources. These are three pillars we will place even greater emphasis on going forward, says Kähler.